The Korean Pepper&Fruit Market Launch Event was successfully held in Shanghai on August 20, 2024

On the morning of August 20, 2024, the "2024 Korean Pepper&Fruit Market" press conference, jointly organized by the South Korean Agricultural and Aquatic Food Distribution Corporation Shanghai Branch and Shanghai Ainiwei Import and Export Co., Ltd., was held at the Huizhan Fruit and Vegetable Market in Yongnan Road, Jinhui Town, Fengxian District, Shanghai. This event and press conference have profound significance for the entire Korean pepper industry. The impact on the consumption habits of Chinese consumers is profound. Intended to strengthen cooperation between China and South Korea in the entry of colored peppers into the fruit market, and further promote the development of bilateral agricultural trade

At the press conference, Mr. Lee Jong geun, the president of the Shanghai branch of the South Korean Agricultural and Aquatic Products Distribution Corporation, delivered a passionate speech. He stated that the cooperation between China and South Korea in the fields of fruits and peppers is not limited to technical exchanges, but also lies in the integration and inheritance of culture. Li Zhonggen mentioned that aT will continue to support overseas marketing activities and build a bridge between pepper consumers and Korean pepper producers. He emphasized that through this cooperation, more consumers can enjoy the gift of nature.

Ms. Cao Jincha, General Manager of Shanghai Ainiwei Import and Export Co., Ltd., subsequently gave a product report and market analysis. She pointed out that this is also the first time that Korean peppers have entered the market as a fruit category globally. In recent years, the export volume of Korean colored peppers in the Chinese market has been increasing year by year, which is also a further increase in the demand for health and wellness among Chinese consumers. Ms. Cao Jincha further introduced the production characteristics of Korean colored peppers, which benefit from a scientific and efficient planting system, strict control of harmful chemical inputs, and ensure the health and safety of colored peppers. Develop high export standards based on color, taste, and weight. Korean colored peppers are not spicy or bitter, fresh, crispy and slightly sweet, and rich in various vitamins, which is extremely in line with modern people's dietary consumption concept of nutrition and sugar control. I am very confident in expanding the Chinese market.

One of the highlights of the press conference is the signing ceremony for partners. This signing marks the official launch of China's sales network! At the end of the event, the organizers tasted a variety of Korean colored peppers for the attending guests, all of which received unanimous praise. Through this press conference, both China and South Korea showcased the latest achievements in agricultural technology and expressed keen insights into market demand. I believe that with the joint efforts of both sides, Korean peppers will shine even brighter in the Chinese fruit market.